Marketing rule #1: Create demand. For example, when selling a relatively popular doll on eBay around the holidays use terminology like, "SOLD OUT IN STORES!!"
Now it seemed like a legit claim because I went to a couple online shops and sure 'nuf, they were out of stock. Thus my concern started to grow at 1 a.m. on a Saturday morning.
But today I braved a pre-Saturday crowd at Toys R Us. Walking in the door what should I see, but one lone Hide N Seek Haley doll on the front hodgepodge shelf. I grabbed that baby and jumped up and down (she's just $29.99 - for a grand savings of $22 from the cheapest eBay option!). I was a little worried because her "try me" button was not working. But I figured Santa was coming through and she could be a placeholder - we'd exchange her after the holidays.
After finding no less than three options of standing horses 2-3 feet tall, we decided to walk around the store a bit more. (Seriously, all the things I came to the store to find were within 20 feet of the door, how often does that happen?) Walking around I stumbled upon an entire display of Haleys, with blonde and brown hair. And their Try-It buttons worked! (For just a moment, I thought to myself, "Hmmm, there's about 20 dolls here, with a profit of $22 each, I could pay for Christmas with a little investment.")
Just goes to show you, if you believe in Santa then he is real.
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